The Storm Office

By Moya O'Grady

Having a job with the WNBA has some very unique challenges. In the Storm office, there is a long list of things to do. However, because the Storm has only been around for nine seasons, and the WNBA for 12, there is a smaller fan base, budget, and staff than there would be at a more established professional sports team. The smaller staff means that there must be a small list of things to do, and that means that tasks must frequently be prioritized, reprioritized, revised, and eliminated, because there just aren’t enough people to get everything done.

The relatively small consumer base of the WNBA and the Storm means that advertising budgets must be small and that the people in charge of advertising must be creative. The Storm staff tries to be creative by partnering with other organizations. The Storm will promote another organization in exchange for the other organization promoting them.