'Butts in Seats'

By Christine Chin

Two members of the Seattle Storm’s marketing team talked about the goals that apply to their job by getting “butts in seats”. That term is pretty self -explanatory: Their job is to market their product to get people to come to the Seattle Storm games. Marketing their product isn’t as easy as it seems. The Seattle Storm team has a very small staff behind the scenes, which can make it challenging. It takes a lot of effort between each group of their team to get the right marketing plan to get something that works to make a profit.

On a daily basis they use the basic skills that apply to marketing such as knowing their target market to advertising and promoting to the right people.

“It’s all about putting the product on the court”, said Kelly.

When they advertise they usually advertise to online local websites to try to partner with their sponsors to come up with a plan that will benefit both parties. As the two team members said, they want to get “butts in seats”.